Designing A Future for an Evolving Identity
We asked key members of each worship community to help inform what this next phase looked like.
This is what we learned.
The Harderwyk Model
By positioning at the center of the worship communities, it is the common bond between what would otherwise be separate churches. Harderwyk can then be the support for these worship communities without requiring them to follow a template that may not work for each individually.
Recognizing their uniqueness also allows each community to break the mold of what would be expected and prototype a little. Each can evolve and shift without disrupting the whole, but rather be stronger as a result of being part of this interconnected network.
Once we learned this, the pieces started falling into place rapidly. We set to work to start defining the uniqueness that is each worship community and develop an identity and personality that could be externally communicated.
Branding Unique Worship Communities