Designed to Evolve

The Opportunity

Create an identity for Images B that is as versatile as their photography work. The business is built on relationships, word of mouth, and needs to work for corporate clients or an individual portrait session.

The Outcome

We collaborated on a brand that reflects the many; many experts, many interests, many specialties. The brand visually reflects this with layers that work together in contrast and in harmony, as our work often does.

PLAY AT WORK

As part of the exploration process, we considered multiple directions and landed on the direction of an iconic B mark With that focus, we played with multiple typographic concepts to find the one that resonated with the tone and feel we were after.

Images B Logo Concepts

Early brand concepts and inspiration.

A quick brand system was pulled together to evaluate visual styles. Pulling key elements from each concept board helped to narrow the field of possibility.

Logo Explorations

With a focus on an iconic B mark, we played with multiple typographic concepts to find the one that resonated with the tone and feel we were after.

Images B Identity

Brand in Application

As part of the brand system design, we explored minimalist ways to express the new brand mark through business cards, letterhead, and envelopes.

The design system included multiple ways to layer texture, imagery, and color, with the brand mark.

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